Description
Target Audience: Businesses in various sectors (e.g., B2B services, healthcare, education, real estate, technology) that benefit from showcasing customer success stories and endorsements.
Pricing: $3,500 – $6,500 per month
Deliverables:
- Videos: 3 testimonial videos per month, each 1-3 minutes long.
- Pre-Production: Initial consultation to identify key messages, select testimonial subjects, and plan the video strategy. Assistance with question preparation and interviewee briefing.
- Production: Half-day shoot per month, either at the client’s location or an agreed-upon setting, to capture testimonials. This includes professional lighting, audio equipment for clear sound capture, and high-quality video recording.
- Post-Production: Editing to craft compelling narratives, including the addition of b-roll for visual interest, licensed background music, basic motion graphics (e.g., lower thirds with names and titles), color correction, and two rounds of revisions per video.
- Optimization: Formatting the final videos for optimal use on the client’s website, social media platforms, or other marketing channels.
- Distribution Strategy Consultation: Guidance on how to effectively distribute and utilize testimonial videos in marketing campaigns.
- Performance Review: Bi-monthly meetings to review video performance and feedback, adjusting future video strategies as needed.
Optional Add-Ons (For Additional Fees):
- Additional Testimonials: If more than 3 videos are desired within the month, priced at $1,000 – $1,800 per additional video, reflecting the end-to-end production process.
- Extended Filming: Additional half-day or full-day shoots, priced at $1,200 – $2,400, beneficial for capturing more in-depth testimonial content or covering multiple locations.
- Advanced Post-Production: Enhanced editing, such as dynamic motion graphics, animation, or complex color grading, starting at $500 per video.
- Professional Voiceover: Addition of professional voiceover to introduce or conclude the testimonials, priced at $250 – $500 per video.
- Expedited Delivery: For quicker turnaround of final videos, an additional 20% of the monthly retainer fee.
