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Real Estate Personal Branding Retainer

The Real Estate Showcase Package tailored towards building a real estate agent’s personal brand focuses on highlighting not just the properties but also the agent’s expertise, personality, and unique value proposition. This approach is crucial in a highly competitive market where personal branding can significantly differentiate an agent and attract more clients.

Category: Product ID: 28965

Description

Target Audience: Real estate agents seeking to enhance their personal brand, showcase their property listings attractively, and demonstrate their market knowledge and client service excellence.

Pricing: $5,000 – $10,000 per month

Deliverables:

  • Videos: 4 high-quality property showcase videos per month, including agent introductions and client testimonials to highlight the agent’s personal touch and expertise. Each video is 2-3 minutes long.
  • Agent Profile Video: 1 agent profile video (4-5 minutes) every six months, detailing the agent’s background, achievements, and unique selling points.
  • Market Update Videos: 2 monthly market update videos (1-2 minutes each) featuring the agent discussing recent trends, tips for buyers/sellers, and local market insights.
  • Pre-Production: Initial consultation and monthly planning sessions to select properties, discuss key selling points, and script agent intros and market updates.
  • Production: Up to 3 days of filming per month, including property walkthroughs, drone footage for aerial views, agent on-camera segments, and client testimonials. Professional lighting and audio equipment ensure high-quality production.
  • Post-Production: Editing to craft compelling narratives around each property and the agent’s brand, including motion graphics for property details, music licensing, color grading, and two rounds of revisions per video.
  • Social Media Snippets: 8-10 short clips per month, extracted from the full videos, optimized for social media sharing to boost engagement and reach.
  • Personal Branding Consultation: Quarterly strategy sessions to review video performance, adjust branding strategies, and plan content that aligns with the agent’s goals and market opportunities.

Optional Add-Ons (For Additional Fees):

  • Additional Property Videos: For agents requiring more than 4 property showcase videos per month, priced at $800 – $1,200 per additional video.
  • Enhanced Agent Profile Video: Creation of a more detailed or cinematic agent profile video, with higher production values and more extensive filming locations, starting at $2,000.
  • Extended Market Update Videos: For more in-depth analysis or additional monthly updates, priced at $500 – $800 per additional video.
  • Professional Voiceover: Incorporation of professional voiceover to enhance the narrative quality of videos, priced at $200 – $400 per video.
  • Expedited Delivery: Faster turnaround for urgent listings or market updates, priced at an additional 20% of the monthly retainer fee.

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