Description

Target Audience: Luxury hotels, resorts, boutique accommodations, spas, high-end restaurants, and unique travel destinations looking to differentiate themselves in a competitive market through captivating video content.

Pricing: $8,000 – $15,000 per month

Deliverables:

• Videos: 4 high-quality videos per month, each 2-4 minutes long, showcasing different aspects of the hospitality experience, such as accommodations, amenities, dining, guest services, and local attractions.
• Content Strategy Consultation: Initial and ongoing meetings to identify key selling points, upcoming promotions, seasonal highlights, and targeted guest demographics. Development of a content calendar to strategically release videos that align with booking cycles and marketing campaigns.
• Pre-Production Planning: Storyboarding and scripting for each video to ensure a coherent narrative that effectively communicates the unique value and experience offered to guests.
• Production: On-site filming with professional-grade equipment to capture the beauty and luxury of the facilities, interviews with staff or guests (as appropriate), and the surrounding environment. Includes aerial footage (e.g., drone shots) to provide expansive views of the property and location.
• Post-Production: Editing to produce polished, engaging videos that convey the essence of the hospitality experience. This includes color correction, audio mixing, addition of licensed music, motion graphics for highlighting key features or testimonials, and two rounds of revisions per video.
• Voiceover Narration: Professional voiceover to enhance the storytelling aspect, providing a warm and inviting narrative tone that aligns with the brand’s image.
• Multi-Platform Optimization: Customization and optimization of videos for various platforms, including the brand’s website, social media channels, email marketing campaigns, and third-party booking platforms, ensuring maximum reach and engagement.
• Performance Analytics: Monthly analysis of video performance across all platforms, including viewer engagement and conversion metrics, with recommendations for content adjustments to improve ROI.

Optional Add-Ons (For Additional Fees):

• Additional Videos: For clients needing more than 4 videos per month, priced at $2,000 – $3,500 per additional video, depending on production complexity and length.
• Extended-Length Videos: Production of longer videos for in-depth showcases or documentary-style narratives about the destination or property, priced based on the scope of work and duration.
• Interactive Videos: Development of interactive video experiences for online viewers, such as virtual tours, starting at $3,000 per video.
• Guest Testimonial Collection: Coordination and filming of guest testimonials to be integrated into videos or used as standalone pieces, priced at $1,500 – $2,500 for a set of testimonials.
• Expedited Delivery: For quicker turnaround times on video production, an additional 20% of the monthly retainer fee.