Description

Target Audience: Real estate agents, entrepreneurs, small to medium-sized businesses, and any professionals seeking to build or enhance their personal brand through storytelling.

Pricing: $5,000 – $10,000 per month

Deliverables:

• Videos: 2-3 high-quality brand storytelling videos per month, each 2-5 minutes long. These videos could include agent profiles, client testimonials, behind-the-scenes looks at the business, community involvement stories, and highlighted property tours that convey the agent’s unique approach and successes.
• Content Development: Initial strategy session to identify key brand messages, story arcs, and the overall content plan. Monthly planning meetings to discuss upcoming stories, themes, and goals.
• Scriptwriting and Storyboarding: Professional scriptwriting services to craft engaging narratives. Storyboarding for complex shoots to visualize the story flow.
• Production: Full-day or multiple half-day shoots per month, including high-quality video and audio capture, drone footage for aerial views of properties and neighborhoods, and lighting as needed to ensure professional production values.
• Post-Production: Editing to weave together narratives with interviews, property footage, and b-roll, including color grading, sound design, and the addition of licensed music. Custom graphics and lower thirds to reinforce the brand identity, and two rounds of revisions per video.
• Personal Branding Consultation: Ongoing consultation to align video content with the agent’s personal branding goals, ensuring each piece contributes to building a consistent and compelling brand image.
• Distribution Strategy Guidance: Recommendations on how to best distribute and utilize the video content across various platforms (e.g., social media, YouTube, the agent’s website) to maximize reach and engagement.
• Performance Review: Bi-monthly review of video performance and audience engagement, with insights and adjustments for future content planning.

Optional Add-Ons (For Additional Fees):

• Additional Videos: For clients needing more than the included videos, priced at $1,000 – $2,000 per additional video, depending on length and complexity.
• Social Media Clips: Short-form content derived from the main videos, optimized for social media platforms, priced at $300 – $500 per clip.
• Extended Production: Additional shooting days for capturing extensive property portfolios or special events, priced according to the scope required.
• Advanced Post-Production Techniques: Including 3D animations or virtual tours, starting at $600 per video.
• Expedited Delivery: Faster turnaround for urgent projects, priced at an additional 20% of the monthly retainer fee.