Description

Target Audience: Fashion brands, independent designers, fashion boutiques, and e-commerce platforms aiming to promote their collections and enhance their brand’s visual identity through high-quality fashion lookbook videos.

Pricing: $6,000 – $12,000 per month

Deliverables:

• Videos: 3 fashion lookbook videos per month, each 1-2 minutes long, showcasing the latest collections, key pieces, or themed outfits.
• Concept Development: Initial and monthly meetings to discuss creative direction, collection themes, and specific goals for each lookbook video. Development of a unique concept that aligns with the brand’s identity and the collection’s aesthetic.
• Storyboarding and Planning: Detailed storyboarding and shoot planning to ensure a visually cohesive lookbook that captures the collection’s mood and style.
• Location Scouting: Identification and selection of shoot locations that complement the fashion theme and aesthetic. This may include studio rentals, outdoor locations, or stylized set designs.
• Production: Professional on-location or studio filming with a fashion-focused director and crew, including high-quality lighting, camera work, and model direction to showcase the apparel and accessories effectively.
• Post-Production: Stylish editing to create a dynamic and engaging lookbook video, including color grading to enhance the visual appeal, motion graphics for text overlays (e.g., collection names, designer quotes), and the inclusion of licensed music that fits the brand’s image. Two rounds of revisions per video to ensure client satisfaction.
• Model and Talent Coordination: Assistance with casting and coordinating models or brand ambassadors who embody the brand’s ethos and appeal to the target audience.
• Social Media Optimization: Formatting and optimizing the final lookbook videos for various platforms (e.g., Instagram, Facebook, YouTube), including creating shorter edits or teaser clips for social media stories or posts.
• Performance Review: Monthly review of video performance and engagement metrics, with recommendations for optimizing future content

Optional Add-Ons (For Additional Fees):

• Additional Videos: For clients needing more than 3 lookbook videos per month, priced at $2,000 – $4,000 per additional video, depending on complexity and production value.
• Extended Production: Additional shooting days for extensive collection coverage or complex location shoots, priced at $2,000 – $4,000 per day.
• Advanced Motion Graphics: For sophisticated animation or visual effects that highlight the collection’s theme or story, starting at $500 per video.
• Behind-the-Scenes Content: Production of behind-the-scenes videos or interviews with designers and creative teams, priced at $1,500 – $3,000 per video.
• Expedited Delivery: For quicker turnaround times on video production, an additional 20% of the monthly retainer fee.